(by Rishi Thaker)
At a time when book-to-films conversions reign supreme at
the Box Office I pondered what really makes a financially successful film?
So I thought about critically panned efforts that have
smashed Box Office figures like ‘The Devil Inside’ ($100 million at the box
office and counting) and ‘Chronicle’ ($117 million). Why? They’re supposedly
awful according to you out there so why didn’t word of mouth stop this? Because
word of mouth on the internet got there long before you could signal the
warnings! Viral marketing is a huge part of promotion these days and
distributors are now more and more investing their time to be innovative in
this. To that end Dan and I discussed a piece we produced in 2010 called ‘The
Plumber’ which went viral extremely quickly. If we had concentrated more on the
viral potential it showed I believe ‘The Plumber’ would be something most would
have seen by now. Instead we got excited and made the feature ‘Slaughter is the
Best Medicine’ instead. Here we have no regrets because now we have a large
product to back any interest that the viral potential of ‘The Plumber’ can
reach. So I say to all of you. Go forth and make your selections! Play on-line,
get involved, have fun and tell all your friends! Stickmen Pictures are coming
to town via your laptops, tablets and phones!
It is also time to say good bye to the gloomy winter nights
and hello to the bright summer days. You all need to throw off your gloves and
take your best shots so we can see what you’ve got, because whether it is the
dawn of a new day at work, or a fight with a formidable adversary, or even preparation
for another day with your demanding kids – every day is an opportunity!
Finally, I just want to say Happy Birthday to Dan! He
recently turned 19 but looks like 31 because of how much he has aged with the
film process! Hope you had a good one.
Battle Royale with cheese... I love it!
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